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The new look will debut next Monday, and NBC executives offered a studio tour Thursday. But the real work is in the content, and new NBC News President Deborah Turness just five weeks into her job has made a reboot a top priority.
Lauer said that the mission statement and tightening of the show focus is appreciated. were occupying too wide a space for a while, he said.
The set new anchor desk will be on a revolving platform that lets personalities look out over fans peering in through the street side window. Al Roker has a new 82 inch touch screen weather display to play with, there a new orange couch and all manner of high def screens and energy friendly lights.
are a news show, Turness said. say it again. We are a news show. the same time, she said the show promise is that in the darkness, we will seek the light. She mentioned how Lauer Nike Pants With Zipper
show as part of relaunched show with new studio
think it an incredibly warm and inviting place, Turness said. feel like it somebody home our home. well publicized problems at are part of the reason Turness was brought from England for the job. The once dominant morning show had its 852 week winning streak that 17 years broken by ABC Morning America last year. now has a streak of its own, winning last week for the 55th week in a row. The daily audience of 4.57 million last week was 743,000 behind ABC, the Nielsen company said.
Besides the studio, some of the other changes are cosmetic, and reference back to the show history. With a sunrise in its logo, NBC stations across the country are putting cameras on the roof to catch video of the sun rising and is asking viewers to send in their own sunrise pictures to show on the air.
Despite the change in fortunes, NBC says its studies have shown that only 10 per cent of viewers who have abandoned the show over the past few years have turned to Morning America instead.
online and what kind of feedback viewers are offering through social media.
is devoting itself to a mission statement Nike Joggers Dark Grey
The show is using relevance as a standard for the stories it puts on the air, that much different from he said.
NBC is seeking to reboot the show by adding Carson Daly, unveiling a new studio set that resembles a New York City apartment and a sharper focus gleaned from studies of what viewers and lapsed viewers say they want.
Daly will be stationed in the studio new Room, where he will provide continual updates on how the show stories are trending Nike Blue Shorts
was on the scene when the spire of the One World Trade Center tower was put into place.
new direction of the show is something that has me more invigorated than I have been in a long time, he said.
that involves substance, making connections with Nike Training Pants Men viewers and offering people who watch something uplifting, Turness said. She pointed to stories in recent weeks involving Bradley Manning sex change, interrogation footage of Cleveland kidnapper Ariel Castro and Matt Lauer interviews with Paula Deen and Alex Rodriguez lawyer.
Lauer, who has teamed with co host Savannah Guthrie for more than a year now, would not say how long he wanted to stay with the show. He said the changes, which Turness has overseen with executive producer Don Nash, has made things more exciting.
Daly addition adds uncertainty to the future of his Call late night show. NBC entertainment division said it has no plans to cancel the show and is figuring out a transition plan.
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