Nike Sportswear Bonded Men's Jogger

Nike Sportswear Bonded Men's Jogger

Shewmaker called attention to Candie's advertisements, which feature scantily clad young women, much older than the brand's target demographic, often in sexualized positions. Ironically, the company is connected to the Candie's Foundation, which was founded by the company's president. The foundation's main goal is to "raise awareness about, and motivate teens to prevent, teen pregnancy," according to its website. (The foundation's ads, featuring warnings about the ramifications of teen pregnancy, are the opposite of the company's fashion ads.) Shewmaker is anxious to shed light on this irony.

consumers find its sexualized and objectifying ads in sharp contrast to the values it claims to promote," says Shewmaker. "Write letters, call, fax, email, start a petition. Look for creative ways to get the company's attention."

Posted May 09, 2011

Nike Sportswear Bonded Men's Jogger

Shewmaker shares more information about her Nike Sportswear Bonded Men's Jogger campaign against inappropriately sexualized messages on her blog. You may also read more on the SPARK Summit website.

Nike Sportswear Bonded Men's Jogger

´╗┐Shewmaker fights sexualization of children

Nike Sportswear Bonded Men's Jogger

public to help create its new ad campaign. ACU's Dr. Jennifer Shewmaker, director of school psychology training and associate professor of psychology, thinks everyone should get involved in order to send Candie's a message.

The goal of Shewmaker's anti campaign was to use the tools provided on Candie's own website Nike Tech Fleece Aeroloft Jacket

Nike Sportswear Bonded Men's Jogger

Nike Sportswear Bonded Men's Jogger

Nike Sportswear Bonded Men's Jogger

Nike Sportswear Bonded Men's Jogger

Candie's Clothing, a company that sells clothing for girls ages 4 16 and shoes for girls and women, called the Nike Gray Socks

"Candie's needs to know that Nike Legging Women

"I joined with SPARK Summit and Beauty Redefined, two organizations also against the sexualization of children, to send a message to Candie's clothing company," Shewmaker says.

Nike Sportswear Bonded Men's Jogger

"We want to keep pressing Candie's to rethink the mixed messages it is sending to young people about sexuality," says Shewmaker. "I encourage people to visit my blog and use the contact information found there."

to create ads that would be featured in the company's newest campaign. The ad campaign contest recently ended, but Shewmaker encourages people not to let that be the end of this dialogue.

Nike Sportswear Bonded Men's Jogger

Nike Sportswear Bonded Men's Jogger

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