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Councillor James Blackburn, the council's cabinet member for city services, and Councillor Bernard Scaplehorn, chairman of the council's Washington Area Committee, visited the centre to launch the week of events.
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"If we can persuade people to walk or cycle to work, it is not only better for the environment, there is also the health benefit to it as well," he said. "It is a win/win if we can encourage more people."
Washington Galleries is hosting a five day long Environmental Week from Monday, promoting cheaper and healthier ways of travelling.
Galleries marketing manager co ordinator Jennifer Beavis said: "Most people who shop here live within 15 minutes of the centre.
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Shoppers urged to switch to pedal power
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"You can walk, take the bus or ride your bike we have plenty of bike racks."
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Each day will focus on a different aspect of green transport, from using the bus and car sharing, to walking, cycling and even electric vehicles, with a Nissan Leaf on show all week.
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The benefits of ditching the car were two fold, said Coun Blackburn.
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Sunderland City Council's Go Smarter to Work team will be on hand all week to encourage more people to walk, cycle or use public transport when travelling to work, shopping or doing the school run, rather than relying on the car.
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